PRESS BRIEFING BY THE REGISTRAR/CHIEF EXECUTIVE OF THE
ADVERTISING PRACTITIONERS COUNCIL OF NIGERIA (APCON) ON
ENSURING COMPLIANCE OF ONLINE ADVERTISEMENT WITH THE
PROVISIONS OF THE NIGERIAN CODE OF ADVERTISING PRACTICE, SALES
PROMOTIONS AND OTHER RIGHTS/RESTRICTIONS ON PRACTICE
Protocol.
1. Advertising regulation, self or statutory, has created conducive business
atmosphere around the world and Nigeria has not been an exception. Since the
establishment of the Advertising Practitioners Council of Nigeria (APCON) by Act No.
55 of 1988 which charged APCON with the regulation and control of advertising in
Nigeria in all aspect and ramifications, APCON has through her mandates
significantly reduced the exposure of unwholesome and unethical advertisement in
the traditional media, this includes the print, broadcast and out-of-home media.
2. With the increase of digital media activities in Nigeria and accessibility of online
media platforms, we have been faced with a new threat of unethical and provocative
advertising and marketing communication materials which have every potential of
inflaming religious crisis, moral decadence and misleading information when
allowed to thrive with attendant negative effect on the country, its economy and
value system.
3. The advent of the internet and new media, characterized with social networking
sites such as Blogs, Facebook, Twitter, Instagram, WhatsApp etc., has
revolutionized communication globally. All the giant tech and primary digital media
platforms owners such as Google, Facebook, Twitter, YouTube etc have been
exploring the Nigeria digital media space with all sort of advertisements some of
which are in violation of the Nigerian Code of Advertising Practice, pre-exposure
vetting and ethical requirements of an advertisement.
4. These days, many people are bloggers and influencers offering themselves, their
services, blogs and media handles as platforms for product and services to be
advertised on without recourse to accepted principles and ethics of the advertising
practice. The sharp increase in violation and infraction of the Nigerian Code of
Advertising is not only worrisome but also portends danger.
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