L-R: Ganiu Sanni, Associate Director; Soji Odedina, Managing Director; and Agnes Ailuelohia, Chief Operating Officer; all from First Katalyst Marketing Limited, at the press conference to announce it's 10th anniversary and the unveiling of an initiative to commemorate the anniversary tagged "The Marketing Conclave' in Lagos
To celebrate its tenth year as an impactful contributor to Nigeria’s marketing ecosystem, First
Katalyst Marketing, a leading Below-the-line agency, is set to mark the
milestone with a thought leadership session tagged “The Marketing Conclave”
holding on June 2, 2022.
The event would take place at D'Podium Event Centre
Aromire, Ikeja, Lagos by 9:00 am.
As part of the
celebration, the
organisation is also embarking on a charity project in its decision to give
back to the society. It has also secured the
permission of the relevant authorities to renovate the sickbay of the Adeniyi
Jones Pry School at Akora, Lagos as part of its Corporate Social Responsibility
(CSR).
The Managing Director of the agency, Soji Odedina, disclosed these to
journalists at a press briefing held Tuesday, May 24 at its Lagos office.
He said the initiatives are aimed at giving back to society and
the marketing landscape. He added that it will honour its staff at its award
and party slated to hold June 3.
Odedina explained that the 2022 Marketing
Conclave has “Marketing into the Future” as its theme, and Professor Chris Ogbechie, Dean of Lagos Business School is
billed as the speaker to deliver the keynote address. Top executives from both client and agency sides in the
integrated marketing communications industry will also speak at the event on two different subthemes; “Advertising Regulations in The Age Of New Media”, and “Below The
Line, Above The Line, Where Is The Line?”
He emphasized that The Marketing Conclave is part of his
agency’s contributions to the growth of the marketing industry and plans are in the pipeline to make the event an annual memorable event.
Odedina explain further: “The Marketing Conclave is our 10th-anniversary gift to the
marketing community in Africa. As a platform, it is designed to bring
practitioners together to discuss matters arising with respect to theory and
practice.
“Professor Chris Ogbechie, Dean Lagos Business School will
deliver the 2022 keynote address and be inducted into Nigeria's Marketing Hall
of Fame as the man who pioneered BTL/Experiential Marketing practice in West
Africa with his Contact Marketing Services Ltd set up in 1991.,” he said.
L-R: Ganiu Sanni, Associate Director; Soji Odedina, Managing Director; and Agnes Ailuelohia, Chief Operating Officer; all from First Katalyst Marketing Limited, at the press conference to announce it's 10th anniversary and the unveiling of an initiative to commemorate the anniversary tagged "The Marketing Conclave' in Lagos
He added, “The event will kick off with an exciting exhibition of our Clients'
Brands before we kick off with The Conclave. A long list of distinguished panelists has been assembled to
include Tunji Olugbodi, Steve Babaeko, Emmanuel Agu, Kenny Salami, Tunji
Adeyinka, and a host of others. Of course, Brand Communicator is our media
partner. We promise an unforgettable experience.”
At present, First
Katalyst Marketing had also evolved into a Group over the years, with subsidiaries such as FK Digital, Image Target – Outdoor, SSB Africa, and FK
Foods. Meanwhile, each sister company has its management team and
runs on its own steam.
Currently, the agency has a presence in Ghana and plans to
expand to other African countries soon. “But today I am Happy to
announce that our Ghana office is fully operational with Akosa Agbu, a Nigerian
with 21 years of experience working in Ghana as an expatriate, as our
Country Director. We are going to continue our expansion along that corridor with
a focus on Cote D'Ivoire and Cameroon. Our Clients need our services in those
markets.”
It also has manage some of the leading brands in the country and the continent such as Guinness/Diageo, MTN, Fan Milk/Danone, Kimberly Clarke,
PZ, Lafarge, Godrej, Saro Africa, Chi Limited - A Coca-Cola Company among
others.
Going back to memory lane when and how the agency started a
decade ago, Odedina said “We opened a shop on 1st of June, 2012 and we were at ground zero. By that I mean no client, no business at all. And
then we started building up from scratch. There were sleepless nights for me,
my partner, Sunday Awoyomi, who is unavoidably absent at today's press
conference. Our humble beginning didn't deter us. We remained focused on
being the best version of ourselves, on professionalism. We persisted and
persevered despite all the challenges.”
In ten years, the agency has evolved into a respected player in the industry, winning many notable local and international awards for its
contribution to the growth of the marketing landscape. Recently, it emerged as
the Most outstanding Experiential Marketing Agency at Marketing Edge Awards in
2021 and Best BTL Agency 2021 at Brandcom Awards 2021 while Odedina was awarded
the Most Outstanding Experiential Marketing Personality in 2021 amongst many
others.
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