Mr Idorenyen Enang fnimn President and Chairman in Council NIMN
The need to re-engineer the ecosystem for marketing to reflect the changing times was what necessitated the theme for this year’s Annual National Institute of Marketing in Nigeria (NIMN) Conference tagged “Driving Business Sustainability in the Age of Data and Technology”.
Addressing a select crop of Journalists at the Institute’s National Secretariat in Lagos recently,
Mr Idorenyen Enang fnimn President and Chairman in Council introduced his team and went on to announce that the National Institute of Marketing in Nigeria is going through a rebirth and that rebirth is starting from the mind, the quality of dialogue, conversation and the people. With the disruption of marketing globally by Technology, the President challenged his team to focus on shifts that has occurred globally with the world coming out of a pandemic which is now endemic by understanding that businesses have had to pivot seriously over the last two years.
Speaking further on this, Chioma Afe, fnimn Chairperson and AGM Planning Subcommittee says Telcos have pivoted over the last five years because Telecommunications business is now viewed as a platform ecosystem type businesses where they are changing the narratives, looking at payments, financial inclusions, ecommerce and so many other facets and this influenced the choice of a keynote speaker from that sector for this year’s Conference.
Innovation and Disruption are key fundamentals in most sectors including Marketing and as a sectoral group, NIMN would drive conversations that are geared towards delivering excellence in the industry.
L-R Chioma Afe, fnimn Chairperson, 2022 Annual Marketing Conference and AGM Planning Subcommittee , Nsima Ogedi-Alakwe.fnimn Chairperson, Corporate Communications and Relations Committee, Idorenyen Enang.fnimn President and Chairman of Council.
and Adenike Olufade.fnimn Council member and Chairperson of Events and Conferences Committee of all the National Institute of Marketing of Nigeria (NIMN) during the parley with media to sensitise them on the Ànnual Marketing Conference (AMC 2022) at the NIMN National Secretariat in Lagos recently
According to a communique obtained from the institution’s council, there will be two panels for the conference which will feature discussions on “Disruptive Marketing” to be discussed by Mr. Otome Oyo – General Manager EXP Agency Africa, Mr. Kelechi Nwosu – MD TBWA, Ms. Joyce Ibukun Aiyemo- Marketing Coordinator, Allied Foods (Burger King), and Mr. Segun Ogunleye – GM, Marketing, Seven Up Bottling company and moderated by Mrs. Angela Makinwa fnimn
The second panel will feature discussions on “Future of Marketing in a Tech driven World” and would be discussed by Ms. Ized Uanikhehi – CEO/Co-founder Zedi Africa, Mr. Ladi Oladipo- Head Marketing Coral Pay, Mrs. Omobolanle Akingblala – CMO, Hirefoster and Prof. Uchenna Uzo- Faculty Director Marketing, Lagos Business School and moderated by Mrs. Nsima Ogedi-Alakwe fnimn.
The Conference which comes up on the 16th of June at Eko Hotel Victoria Island Lagos is expected to attract participants cutting across various niches in the Marketing industry, including Corporate Organizations, Marketing Agencies, Experiential Marketers, PR Marketers, FMCGs, SME’s, Entrepreneurs and all who aspire to gain marketing knowledge, network and engage in discussions with the select crop of keynote speakers and panelists this session would last from about 10am to about 2pm while the evening Session which would include Dinner and Dance .
Speaking also at the press briefing Sidney Ogodo, NIMN Registrar said the Annual General Meeting (AGM) of the Institute would follow suit on the 17th of June 2022with an election for the position of the 1st Vice President and 2nd Vice President, stating further that voting would commence on 3rd before the AGM via the electronic platform, to enable every member of the institute within and outside Nigeria exercise their franchise.
The National Institute of Marketing of Nigeria (NIMN) is the body for professionals engaged in marketing and related fields as marketing practitioners, sales and marketing directors, customer relationship managers, media planners, channel developers, creative directors, value builders, trade marketing managers, commercial managers/directors, brand builders, entrepreneurs, enterprise builders, corporate and institutional governors, transformers, marketing and mass communication experts, general managers, and Chief Executive Officers.
The Institute was established by Act of the National Assembly no. 25 0f 2003 with a chartered status conferred on it, the responsibility to regulate and standardize marketing professional practice through the conduct of comprehensive professional examinations and certifications, training, retraining and consultancy services geared towards ensuring that members adopt a professional approach to marketing and other related areas of marketing activities.
To attend the event, interested participants are expected to register via the link https://linktr.ee/nimn2022 and pay the relevant participation fee: Members: N25,000; Non-Members: N35,000
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