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L-R: Selector Panel Secretary, Eniola Mayowa, Chairman Selector Panel, Chido Nwakanwa, Lagos NIPR Chairman, Comfort Obot Nwankwo , Chairman Organising panel, Victoria Uwadoka Lagos NIPR Vice Chairman, Samuel Ayetutu, during the LaPRIGA Selection Committee Press Conference in Lagos
LaPRIGA is growing bigger, bolder and more significant
because of the interest and commitment of stakeholders who are participating
actively and increasingly showing up at the Gala night. Thanks to the public
relations community.
At the recent press conference which held recently in Lagos
at the Eko FM Multipurpose Hall, Agindingbi Lagos on Thursday 7th of
July 2022, the Chairman Selection
Committee Mr Chido Nwakanma informed the press thus “LaPrIGA seeks to enthrone
professionalism and best practices in public relations in Nigeria, starting
from our perch here in Lagos. LaPRIGA 2022 will hold on Friday, 2 December 2022. The venue will be The Podium
International Event Centre, Aromire Street, off Adeniyi Jones Avenue, Ikeja.”
Speaking further, he went on to say, “We are announcing
additional six more categories for LaPRIGA 2022 to the awards scheme. The new
awards recognize the growing diversification of public relations into many new
areas as one of the essential management disciplines in the modern world.
The new categories are Best in Technology Public Relations,
Best in Public Relations Education, Best in Hospitality PR, Best in Political
Communication, Best in Entertainment PR, and the Best Use of Research &
Measurement.
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The other award categories cover Public Relations Practitioner of the year, Corporate Communication Professional of the Year, Most Influential PR professional, and Outstanding Public Affairs Practitioner of the Year.
Others are the Best brand in storytelling, the Best
innovation in Public Relations, Digital and social media agency of the Year,
Rising Public Relations Practitioner of the Year, Best in Crisis and Risk
Communication and Excellence in Internal Communication & Employee
Engagement.
Professionals would win for Excellence in Community
Relations, Best in Political Communication, Best in Corporate Social
Responsibility, and Best Supporter of PR. LaPriga would recognise the Agency of
the year, Model Agency of all time, Public Relations Journalist of the year,
and Photo & Video Journalist of the Year.
We have taken steps to build on and encourage greater participation of stakeholders in LaPRIGA. Members of the NIPR will be at the centre of the 2022 Awards in nominations and choice of winners.
Our more stringent criteria demands inclusion and community
participation.”
In shedding further light on why these moves were made Mr
Nwakanma enumerated some of the key pointers,
“Look at these three examples of the criteria for this
year’s awards.
Agency of the year.
It would be
• A Firm
demonstrating the best use of public relations in the service of clients
• The
highest number of new account wins.
• The firm
whose staff get the most nominations/awards at LaPRIGA
Practitioner of the Year
• Reckoning
in at least three areas of public relations.
• Leader of
an agency or team which gets the most nominations/awards in Lapriga during the
year
• Voted as
best by peers.
Best brand in storytelling. The criterion is “success in
making the brand’s story part of the national conversation”.
Corporate Comms Professional of The Year. The LaPRIGA
criteria is that person who shows
-Skill in aligning communication strategies with
organisational purpose and values
-Identifying and addressing communication problems
effectively
-Building and enhancing the organisational reputation.”
In broadening the scope to embrace more categories NIPR is
becoming cognizant of innovations taking shape in the industry and redefining
the sector thus encouraging many more industry practitioners to key into the
awards. “We are starting early to enable greater participation. Stakeholders
would have at least three months to internalise the categories and criteria,
prepare their submissions and canvass support. Stakeholders will participate in
at least three ways:
1. Nominate
prospects in some classes.
2. Vote for
their preference after shortlisting by the Awards Panel.
3. Enlist
the sponsorship support of their organisations.
4. Glam and
show up at the awards nite”
Speaking at the event the NIPR Lagos State Chapter Chairman
Mrs. Comfort Obot Nwankwo who specifically drew attention to the No 17 of the Award
categories, (Best use of Research & Measurement) says the committee can now
actually measure the scope of work and the inputs that has been made to enable
scores for that category. She went further to use an analogy on how agencies
and entries win awards “Its like a beauty pageant, we chose the most beautiful
girl, because they showed up. It doesn’t mean that we do not have beautiful
girls somewhere else, and that is why this selection planning is to use the
press in the future so that members are aware that this is going on. Come up
and show, give us proof of what you have done. When you are selected and you
are awarded, it would be very obvious that you earned it”
This year’s awards have a Theme of 3 Ts, Truth, Trust and Transparency,
which surmises that PR as a tool would rather build bridges than indulge in
propaganda, using this to magnify the work that members of NIPR do to make sure
the profession is well aligned and regarded in high esteem.
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A. Awards
Categories
The Lapriga 2022 Awards will consist of the following
1. Public
Relations Practitioner of the year
2. Corporate
Communication Professional of the year
3. Most
Influential PR professional of the year
4. Outstanding
Public Affairs Practitioner of the Year
5. Best
brand in storytelling
6. Best
innovation in Public Relations
7. Digital
and social media Agency of the Year
8. Rising
Public Relations Practitioner of the Year
9. Best in
Crisis and Risk Communication
10.
Excellence in Internal Communication & Employee Engagement
11. Excellence
in Community Relations
12. Best in
Technology Public Relations
13. Best in
Public Relations Education
14. Best in
Hospitality PR
15. Best in
Political Communication
16. Best in
Entertainment PR
17. Best use
of Research & Measurement
18. Best in
Corporate Social Responsibility
19. Best
Supporter of PR
20. Agency of
the year
21. Model
Agency of all time
22. Public
Relations Journalist of the year
23. Photo
& Video Journalist of the Year
B. Awards Criteria
Category Criteria Procedure
Practitioner of the year • Strong reckoning in at least three areas of public relations
• Leader of an agency or team which wins the most awards in Lapriga during the year
• Voted as best by peers 1. Voting by members of NIPR
2. Determination by the Lapriga Awards panel
Corporate Comms Pro -Skill in aligning communication strategies with organisational purpose and values
-Identifying and addressing communication problems effectively
-Building and enhancing the organisational reputation Selection by panel from a pool
Most Influential PR professional Person whose conduct reflects positively on public relations as a business and profession. 1. Shortlisting by voting by members
2. Selection by panel
Outstanding Public Affairs Practitioner Skilled deployment of public relations to influence public policy and building support for his organisation’s agenda
Scope would include advocacy, content development, event creation, monitoring and issues management, strategy development, policy research and speaker engagement Nomination by NIPR members
Best brand in storytelling
Success in making the brand’s story part of the national conversation Nomination by NIPR members
Direct response to call for entries by firm or its Agency
Best innovation in Public Relations
New approaches, technologies, and ways of delivering public relations Nomination by NIPR members
Direct response to call for entries by firm or its Agency
Digital and social media Agency of the Year
Effective deployment of digital and social media to influence, change and deliver on organisational outcomes Same as above
Rising Public Relations Practitioner of the Year
Person who demonstrates high probability of future contribution in public relations roles Same as above
Best in Crisis and Risk Communication Effective deployment of public relations in managing a crisis and risk to organisational reputation, averting damage, and restoring reputation and credibility As above
Excellence in Internal Communication & Employee Engagement
Use of Public Relations to build bridges and enhance collaboration among staff As above
Excellence in Community Relations
Skill in making the organisation a valued Corporate Neighbour and citizen As above
Best in Technology Public Relations
• Skill in communicating effectively across a range of platforms and technologies
• Advocacy for technology using public relations As above
Distinguished PR Academia Award
Individual or institution that makes a noteworthy or exceptional contribution through publications or teaching; demonstrate commitment through Town & Gown activities; blending theory with practice to demonstrate industrial relevance of public relations. Must be a registered member of no less than two years’ standing.
Best in Hospitality PR
Most effective deployment of public relations in communicating with a hospitality business As above
Best in Entertainment PR
Effective use of PR strategies and tactics in supporting an entertainment brand, activity, or person As above
Best use of Research & Measurement
Deployment of research as a contribution to public relations strategy and execution in key areas of
• Inputs
• Outputs
• Out-takes.
• Outcomes or effects of communication in attitudinal or behavioural change.
Best in Political Communication • Skill in engineering consent and influencing political choices on behalf of a principal.
• Show evidence of application of reputation management, relationship management, persuasion, opposition and environmental research.
Best in CSR Demonstrably integrate social and environmental concerns with their business operations and interact with stakeholders through activities and projects.
Best Supporter of PR
Firm or individual who has identified with public relations in their organisation or with PR causes and activities
Agency of the Year • Firm demonstrating the best use of public relations in the service of clients
• The highest number of new account wins
• The firm whose staff get the most nominations/awards at LaPRIGA As above
Evergreen Agency (Model agency of all time) Agency whose conduct and reputation represent best practice in PR consulting
• Number of top PR professionals groomed
• Contributions to public relations causes As above
PR Journalist of the Year Media person whose reports helped shape PR practice during the year As above
Photo & Video journalist of the year The person whose images and videos boosted the perception of public relations As above
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