FROM THE PRESIDENT'S DESK

Good day, dear colleagues, 

Practitioners of public relations and PR bodies all over the world are converging to celebrate the second edition of the World Public Relations Day on this day, the 16th of July. 

On behalf of APRA and its entire membership, I join Public Relations stakeholders across the globe to commemorate this year’s day aptly themed - TRUST, TRUTH AND TRANSPARENCY. 

I salute Ayeni Adekunle, the CEO and founder of BHM, a proud Nigerian, Proud African for conceptualizing the World PUblic Relations Day. 

May I use this medium to request all practitioners and stakeholders on the continent to aggressively push the agenda of PR in their daily dealings by highlighting its importance and value in every organization, business, and nation. 

As you are aware, I am a firm advocate of ‘Affirmative PR’ 

Simply put, Affirmative PR means making sure PR speaks for PR. It makes sure we determine and define the value and importance of PR and we effectively communicate it. 

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