In celebration of the 2023 International Women’s Day, the
Association of Advertising Agencies of Nigeria (AAAN), has reiterated its
commitment to equity for Women in Advertising (WIA) and celebrating their
contributions to the growth of the advertising industry in Nigeria.
WIA is the female focused network that has the
responsibility of championing the cause of female members in Nigeria
advertising industry. International Women’s Day is an annual global celebration
held on March 8.
In a statement released by WIA, the Chairman of WIA, Mrs.
Biodun Adefila, said the vision for WIA is to transform female practitioners
into outstanding leaders who can contribute broadly to their firm’s success and
provide mentoring and professional guidance.
She explained that WIA has organized some programs and
initiatives to continue to educate women on how to navigate within the
industry, work life balance and celebrating their success.
AAAN Publicity Secretary, Mrs Tope Jemerigbe, said the
association is committed to gender equity, development, and celebration of
achievements of women in the industry.
She said “As we celebrate International Women’s Day, we will
continue to seek ways to nurture, develop, recognize, and celebrate females who
are pushing the limits and changing the narratives of advertising. We will
continue to embrace and champion equity for the women within our Industry. As
AAAN celebrates its 50th anniversary this year, we are celebrating
with our first female director, Mrs. Kemi Fabusoro,”
Advertising is traditionally a male dominated industry,
however, the industry is witnessing the arrival of female amazons on the scene,
with several female Managing Directors leading the charge in many top agencies.
AAAN Director, Mrs Kemi Fabusoro stated that this year’s IWD
theme, ‘Embracing Equity’, is deep and powerful and applies to everyone whether
male or female. “It means that it can’t be one size fits all, it’s all about
recognizing individual needs and the necessary resources required to make the
person successful and we will challenge our members to make this a reality,”
she said.
“WIA is partnering with like-minded organizations such as
the Street Projects Foundation to groom and mentor talented young women into
the fold. The association is also an active member of the United Nations’
Unstereotype Alliance which has the vision to eradicate stereotypes in
adverting materials in Nigeria and globally,” Adefila said.
Chairman of WIA, Mrs. Biodun Adefila
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