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Infinix, a leading smartphone brand, recently hosted a media parley in Lagos, Nigeria, aiming to establish strong relationships with prominent media houses. The event witnessed the presence of esteemed media professionals and representatives from various organizations. During the parley, key insights were shared by Infinix representatives, highlighting the brand's commitment to continual improvement and investment in the Nigerian and African markets.
Understanding User Needs: Video Quality and Faster Charging
According to Mia Liu, the Global PR Director of Infinix, Infinix
doesn't just manufacture smartphones but actively conducts research to identify
the most critical requirements expressed by smartphone users. Research
conducted across various states in Nigeria revealed that users highly prioritize
video quality and faster charging. In response, Infinix aims to address these
demands by providing superior smartphone experiences to its customers. The
brand aspires to be recognized for exceptional phone performance, enhancing the
overall quality of its smartphones to impress and satisfy a broader range of
users.
Establishing an Emotional Connection with Consumers
Mia Liu further emphasized the significance of establishing an
emotional connection between the brand and its consumers. Infinix is dedicated
to localizing its communication and sharing authentic stories that resonate
with the target audience. By promoting social well-being, corporate social
responsibility (CSR), and embracing African culture, Infinix aims to shift the
perception of being solely a product-focused brand. The goal is to create a
deeper connection with consumers and instill a sense of pride among those who
choose the Infinix brand.
Speaking further she remarked "As we move forward we will
continue to invest in research and development with ground breaking
advancements that enhance our customers digital lives.In the past 10 years step
by step we are trying to achieve our goals. Now infinix has its business in
over 17 countries, it’s a trendy, young brand, for people who are just getting
their first jobs, for students, they go buy infinix, those are the keywords we
get".
On their best-selling models, it was revealed, NOTE Series is
like the very top of our priorities,top of our list in terms of best-selling
right now. But in terms of other series,we also have the HOT Series,which
is mainly for the youths who can afford it. The NOTE Series and the HOT Series
those 2 are priorities right now in this market.
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Insights into Youth Empowerment and Counterfeit Phones
Yemisi Ode, the Integrated Marketing Communications & PR
Manager of Infinix Nigeria, shared insights into the brand's extensive
involvement in youth empowerment projects across Nigeria. Infinix has actively
supported various initiatives focusing on the growth and development of young Nigerians.
The brand's presence can be felt across campuses nationwide, with
collaborations established with prominent institutions like the University of
Ibadan. She elaborated on this "We’ve done a lot of youth empowerment and
as our slides show we are very youth centric we are very youth focused.I don’t
think there is any campus in Nigeria that hasn’t felt the impact of
infinix" "As at last year we still sent a skater to participate in
the world skating championship competition in Egypt. These are some of the
things we do that empower our core target which are Nigerian Youths".
To combat the issue of counterfeit Infinix phones in Nigeria,
Yemisi Ode advised customers to purchase their phones exclusively from
authorized retail outlets and e-commerce partners. In cases where issues arise
with phones bought from dealers, Infinix provides support through its dedicated
after-sales service, Carlcare. On this she cautioned thus " We always
advice our customers and consumers to purchase their devices from authorized
retail outfits.If you purchase your devices from infinix authorized retail
outlets and dealers,that we partner with to give you the very best of infinix
phones,to give you original infinix devices,you shouldn’t have a problem. And
if for any reason, you have a problem when you purchase your device from any of
these authorized outlets,we have Calcare where you can get your repairs done
depending on the kind of repairs"."So as long as you buy from an
authorized retail outlet there really isn’t an issue and that is the measure we
have put in place and that’s what we promote in all our communications,that
please buy your infinix devices from authorized retail outlets".
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