In a dazzling reveal, the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) has unveiled the highly anticipated theme for the 9th edition of the Lagos Public Relations Industry Gala and Awards (LaPRIGA) 2024: The Shining Stars. The announcement was made today by Mrs. Comfort Obot Nwankwo, Chairman of Lagos NIPR, during an engaging media briefing.
LaPRIGA has solidified its reputation as one of the most prestigious events in Nigeria’s public relations landscape, shining a spotlight on trailblazers in communication, innovation, and social impact. Mrs. Nwankwo expressed pride in the event's growing influence, stating that LaPRIGA continues to be a beacon of recognition for professionals and organizations that have shaped the future of public relations.
“This year’s theme, The Shining Stars, is a tribute to the visionaries whose creativity, strategic insight, and tangible impact have set them apart," Mrs. Nwankwo shared. “PR practitioners are often the quiet forces driving narratives that inspire trust and ignite change. We are here to celebrate their brilliance and applaud their contributions."
LaPRIGA 2024 promises a diverse lineup of categories, from Technology PR and Crisis Communication to Internal Communication and the coveted Public Relations Practitioner of the Year award. Reflecting the industry's growing commitment to environmental stewardship, this year’s event will also feature a special award for contributions to sustainability and eco-friendly practices.
Spearheading the rigorous selection process is industry luminary Mr. Muyiwa Akintunde, who chairs the selection panel. Along with his team of esteemed professionals, Mr. Akintunde will oversee the evaluation of nominees based on a stringent set of criteria, ensuring that only the most deserving candidates walk away with the prestigious honors.
Mrs. Victoria Uwadoka, Chairman of the LaPRIGA Planning Committee, highlighted the evolving role of PR professionals in the digital age, emphasizing trends like data-driven campaigns and corporate social responsibility. She positioned LaPRIGA 2024 as not just an awards ceremony but a launchpad for setting new industry standards.
“As communicators, we are the architects of transparency and accountability in today’s world,” Mrs. Uwadoka remarked. “This year’s theme is a rallying call for PR professionals to elevate their game, embody excellence, and be the shining lights leading our industry.”
Voting for LaPRIGA 2024 will be open to members of the NIPR Lagos Chapter, allowing them to determine the winners in key categories. Mr. Akintunde added that detailed metrics will guide the assessment of the most impactful campaigns of the year, with more information to follow soon.
As the countdown to LaPRIGA 2024 begins, Mrs. Nwankwo encouraged all communication professionals to continue pursuing excellence, innovation, and creativity. “Let this event remind us of the significance of our work. Through strategic communication, we shape narratives and influence decisions that drive meaningful societal change,” she concluded.
With excitement building, LaPRIGA 2024 is set to be a spectacular celebration of the brightest talents in Nigeria’s public relations industry, honoring those who have risen above the ordinary to drive the industry forward into a brighter, more impactful future.
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