Sustainability takes centre stage as BJAN Holds World Consumer Rights Day 2025

 

From left:Mr Segun Mcmedal, President/CEO, UPTICOMM Marketing Company Ltd;Mrs Tolulope Medebem, President Experiential Marketers Association of Nigeria(EXMAN);Mrs Bunmi oke, founder/CEO Ladybird communications;Sola Salako-Ajulo, Founder Consumer Advocacy Foundation of Nigeria;Mr Daniel Obi, Chairman Brand Journalist of Nigeria(BJAN) Dr Mrs Nkechi Ali-Balogun, Principal Consultant/CEO NECCI;Mrs Comfort Obot, President NIPR Lagos State Chapter and Mr Tony Agenmonmen, Managing Consultant OE&E Consulting.at the 2025 Brand Journalists Association of Nigeria World Consumer Rights day  with the Theme:A just Transition to Sustainable lifestyles held in Lagos

From left:Oluseye Olokun,Sustainability & CSR Manager, Nigerian Breweries plc;Victoria Uwadoka, Head, Corporate Communications and Sustainability Lead Nestle Nigeria;Adamu Garba, Chief Operating Officer, Nigerian Climate Innovation Centre;Shina Iteade, Moderator;Aderonke Aderinoye, Head Sustainability & CSR, Guinness Nigeria and  Dennis Aideloje,Corporate Communication Manager, Rites Foods, at the 2025 BJAN World consumer rights day with theme A just Transition to  Sustainability Lifestyles held in Lagos

At the World Consumer Rights Day 2025 hosted by the Brand Journalists Association of Nigeria (BJAN) on Friday, March 14, 2025 at Oriental Hotel, Lekki, experts emphasised the need for fairness, responsibility, and inclusivity in the shift towards a more sustainable world.In her keynote address, Omobolanle Victor-Laniyan, CEO, Kratos Sustainability Consults, highlighted the importance of a just transition to sustainable lifestyles.

She emphasised that this transition is not just about reducing waste or promoting eco-friendly products, but about ensuring that everyone has access to sustainable alternatives without compromising their quality of life.

Victor-Laniyan noted that the current global consumer landscape is unsustainable, with the surge in consumerism leading to climate change, deforestation, water scarcity, and waste accumulation.

She further emphasised that the problem is not that they consume too much, but that they consume unfairly, with the most vulnerable populations bearing the greatest burdens of environmental harm.

She called for a just transition that acknowledges the needs of workers, communities, and countries that will be impacted by the shift to sustainable lifestyles, stressing the importance of fairness, equity, and protection of vulnerable populations in this transition.

"The transition to sustainability must be grounded in justice. It must account for the needs of those who have been historically excluded from the benefits of development and must ensure that the most vulnerable populations are not left behind," Victor-Laniyan stated.

Other speakers at the event including; Head, Corporate Communication and Sustainability Lead,  Nestle Nigeria, Victoria Uwadoka; Sustainability and CSR Manager, Nigerian Breweries,  Oluseye Olokun; Head, of Sustainability and CSR, Guinness Nigeria, Aderonke Aderinoye and Corporate Communication Manager, Rites Foods, Dennis Aideloje, shared their companies' initiatives and commitments to sustainability. 

The notable corporate entities emphasised the importance of collaboration and collective action on attainment of a just transition to sustainable lifestyles.

In his welcome address, Daniel Obi, Chairman of the Brand Journalists Association of Nigeria (BJAN), highlighted the importance of consumer awareness and education in promoting sustainability. 

He called on businesses to develop sustainable products, embrace ethical production, and educate consumers on the benefits of sustainability.

He further commended partners including Nestle Nigeria, Dangote Group, Advertising Regulatory Council of Nigeria (ARCON), Guinness Nigeria, UBA, Nigerian Breweries, Access Bank and EXMAN. 

Others are Media Independent Practitioners Association of Nigeria (MIPAN),  Outdoor Advertising Association of Nigeria (OAAN), Advertisers Association of Nigeria (ADVAN), X3M Ideas, Rites Foods Nigeria, Integrated Indigo, Flour Mills Nigeria, First Bank, Association of Advertising Agencies of Nigeria (AAAN), and Towncrier Nigeria.

The rest are, BUA Group, Mouka Nigeria, Unilever, Seplat Energy, Cadbury, Verdant Zeal, Kratos Sustainability Consult, Federal Competition and Consumer Protection Commission (FCCPC) , Nigeria Climate Innovation Centre and the Nigerian Institute of Public Relations (NIPR).

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