Managing Director/Chief Executive Officer, MatchRoom Sports and Media Limited, Ojeikere Aikhoje, has presented the 2023/24 Nigeria Premier Football League (NPFL) Sponsorship and Brand report, a research conducted by his firm to Group Managing Director of GTI Group, Mr. Abubakar Lawal.
The presentation was at GTI's Corporate Head Office in Marina, Lagos.
Over the years, GTI has played a significant role in the development of the NPFL brand as strategic partner.
Aikhoje stated that the research is done annually to
enhance brand development of the NPFL.
"MatchRoom believes in football research to enable NPFL brand managers find the right direction for the brand.
"Recommendations were also made to GTI to take the NPFL to the next level", he said.
Lawal expressed gratitude to MatchRoom for the initiative.
"This is a good development. We will look at areas of collaboration", he stated.
With Aikhoje's robust experience in the industry, MatchRoom provides expert research, strategic insights & practical solutions to help sports organizations, clubs, federations & brands tackle complex managerial & organizational challenges.
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